Carnegie Felon – Change [Xavier Apostol, Shannon Case, Ariana Nathani]

Our concept:

Carnegie Felons, based off the term coined in our Thirsty Thursday show

We took the idea of being a “Carnegie Felon” and capitalized on carnival and sold hand printed tanks/tees and asked people want it meant to be a bad ass at CMU. Our idea launched a larger discussion in our group about branding and marketing- how to move forward, where to post our content, etc.



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